As bitcoin and other digital currencies gain a broader following, luxury service providers are starting to take notice. The latest is Florida-based yacht dealer Denison Yachting, which on Friday announced that new, high-end yachts can be purchased with bitcoin and a few other cryptocurrencies at the Miami International Boat Show, which kicked off this week.
“It is our job as the dealer or broker to make purchases as easy as possible. So for us this is just another effort to come to where the client is,” said Bob Denison, president and founder of Denison Yachting. “Sometimes my friends on the dock act like this is a marketing gimmick, but we’ve actually gotten results from it and I truly believe in it.”
Potential buyers can make purchases with their digital wealth, including bitcoin cash, ethereum and Tron, a lesser known cryptocurrency developed by former Ripple advisor and entrepreneur Justin Sun.
“Inherently there would be a little bit of a risk, but I truly believe in the future of cryptocurrency and I truly believe it will stabilize. The more [transactions like this] happen the less crazy it will sound,” he said.
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